„There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.“ Milton Glaser
to project

Hyatt Centric Milan Centrale

Mailand, Italy

The Hyatt Centric Milan Centrale is located in the famous former Pirelli highrise in the busily pulsing center of the Lombard capitol. For this project, we have taken on the new development of the public and gastronomic areas. Its interior concepts are primarily tailored to meet the needs of the predominantly younger travelers and characterized by its location. Thus, fashion also plays a major role and was creatively related to.

Since the conversion, the guests encounter selected design classics, works of art specifically produced by local Milan artists and trendy textile patterns. The motto is: street art, fashion and design. Due to an innovative mix of color and materials, the first Wow effect sets in already when entering the lobby and the open bar. On the fourth floor, hues of orange and red give the buffet and restaurant area its new face. Seating recesses between the outer pillars, a clearly demarcated buffet and another colorful work of art by Nabla & Zibe characterize one half of the restaurant. The highlight, however, is the rooftop bar with the Organics SkyGarden, where – thanks to a wealth of various plants, inviting lounge furniture and carpets – we were able to create an urban jungle, in which the guests can enjoy the impressive 360° panorama of the Milan skyline.

„There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.“
Milton Glaser
© Hyatt
Hyatt Centric Milan Centrale
Hyatt Centric Milan Centrale
project Hyatt Centric Milan Centrale
Mailand, Italy
dimensions public and gastronomic areas
action Conversion | Overall concept, design, and implementation
media AIT 3.2022

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